Detroit Friends vs Kettle Brand · Bay Area shelf head-to-head
Detroit Friends and Kettle Brand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kettle Brand carries more Brand PowerKettle Brand is in more Bay Area grocersKettle Brand fields the deeper lineup
Detroit Friends
Kettle Brand
0
brand power
56
4
products
52
1
categories
1
1
subcategories
2
1
grocers
21
$6.59
avg price
$5.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Detroit Friends▭ Kettle Brand
Distribution · 30% of score4·88
D
carried in 1 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Detroit Friends
no top category Kettle Brand doesn’t also play in.
only Kettle Brand
no top category Detroit Friends doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Detroit Friends · 0
no exclusive doors — everywhere Detroit Friends is, Kettle Brand is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Detroit Friends · Kettle Brand