Detroit Friends vs Torres · Bay Area shelf head-to-head
Detroit Friends and Torres, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Torres carries more Brand PowerTorres is in more Bay Area grocersTorres fields the deeper lineup
Detroit Friends
Torres
0
brand power
44
4
products
23
1
categories
1
1
subcategories
2
1
grocers
12
$6.59
avg price
$6.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Detroit Friends▭ Torres
Distribution · 30% of score4·50
D
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Detroit Friends
no top category Torres doesn’t also play in.
only Torres
no top category Detroit Friends doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Detroit Friends · 0
no exclusive doors — everywhere Detroit Friends is, Torres is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Detroit Friends · Torres