Deux Crane vs Ritual Chocolate · Bay Area shelf head-to-head
Deux Crane and Ritual Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ritual Chocolate carries more Brand PowerRitual Chocolate is in more Bay Area grocersRitual Chocolate fields the deeper lineupDeux Crane sits further up the premium end
Deux Crane
Ritual Chocolate
10
brand power
32
3
products
27
1
categories
3
1
grocers
5
$7.23
price per oz
$4.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Deux Crane▭ Ritual Chocolate
Distribution · 30% of score4·21
D
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Deux Crane
no top category Ritual Chocolate doesn’t also play in.
only Ritual Chocolate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Deux Crane · 0
no exclusive doors — everywhere Deux Crane is, Ritual Chocolate is too.
only Ritual Chocolate · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Deux Crane · Ritual Chocolate