Diana’s vs Dole Whip · Bay Area shelf head-to-head
Diana’s and Dole Whip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diana’s is in more Bay Area grocersDiana’s fields the deeper lineup
Diana’s
Dole Whip
17
brand power
17
10
products
4
3
categories
2
6
subcategories
3
6
grocers
2
$6.93
avg price
$8.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diana’s▭ Dole Whip
Distribution · 30% of score25·8
D
D
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dole Whip
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dole Whip · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diana’s · Dole Whip