Dick Taylor Craft Chocolate vs Feve · Bay Area shelf head-to-head
Dick Taylor Craft Chocolate and Feve, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dick Taylor Craft Chocolate carries more Brand PowerDick Taylor Craft Chocolate is in more Bay Area grocersDick Taylor Craft Chocolate fields the deeper lineup
Dick Taylor Craft Chocolate
Feve
38
brand power
26
19
products
8
4
categories
2
4
subcategories
3
9
grocers
5
$5.58
price per fl oz
$8.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dick Taylor Craft Chocolate▭ Feve
Distribution · 30% of score38·21
F
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dick Taylor Craft Chocolate
only Feve
no top category Dick Taylor Craft Chocolate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dick Taylor Craft Chocolate · 6
only Feve · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dick Taylor Craft Chocolate · Feve