Dick Taylor Craft Chocolate vs Mayana Chocolate · Bay Area shelf head-to-head
Dick Taylor Craft Chocolate and Mayana Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dick Taylor Craft Chocolate carries more Brand PowerDick Taylor Craft Chocolate is in more Bay Area grocersMayana Chocolate fields the deeper lineupDick Taylor Craft Chocolate sits further up the premium end
Dick Taylor Craft Chocolate
Mayana Chocolate
38
brand power
31
19
products
31
4
categories
1
9
grocers
5
$5.58
price per fl oz
$4.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dick Taylor Craft Chocolate▭ Mayana Chocolate
Distribution · 30% of score38·21
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dick Taylor Craft Chocolate
only Mayana Chocolate
no top category Dick Taylor Craft Chocolate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dick Taylor Craft Chocolate · 4
only Mayana Chocolate · 0
no exclusive doors — everywhere Mayana Chocolate is, Dick Taylor Craft Chocolate is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dick Taylor Craft Chocolate · Mayana Chocolate