Diet Coke vs Coca-cola · Bay Area shelf head-to-head
Diet Coke and Coca-cola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Coca-cola carries more Brand PowerCoca-cola is in more Bay Area grocersCoca-cola fields the deeper lineup
Diet Coke
Coca-cola
40
brand power
56
16
products
46
1
categories
1
1
subcategories
2
15
grocers
18
42.6¢
price per fl oz
37.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diet Coke▭ Coca-cola
Distribution · 30% of score63·75
D
carried in 15 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diet Coke
no top category Coca-cola doesn’t also play in.
only Coca-cola
no top category Diet Coke doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diet Coke · Coca-cola
