Diet Coke vs Diet Pepsi · Bay Area shelf head-to-head
Diet Coke and Diet Pepsi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diet Coke carries more Brand PowerDiet Coke is in more Bay Area grocersDiet Coke fields the deeper lineupDiet Coke sits further up the premium end
Diet Coke
Diet Pepsi
40
brand power
17
16
products
6
1
categories
1
15
grocers
7
42.6¢
price per fl oz
10.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diet Coke▭ Diet Pepsi
Distribution · 30% of score63·29
D
D
carried in 15 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score74·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diet Coke
no top category Diet Pepsi doesn’t also play in.
only Diet Pepsi
no top category Diet Coke doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diet Coke · Diet Pepsi
