Diet Coke vs Pepsi · Bay Area shelf head-to-head
Diet Coke and Pepsi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diet Coke is in more Bay Area grocersPepsi fields the deeper lineupDiet Coke sits further up the premium end
Diet Coke
Pepsi
40
brand power
42
16
products
36
1
categories
1
1
subcategories
3
15
grocers
13
42.6¢
price per fl oz
20.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diet Coke▭ Pepsi
Distribution · 30% of score63·54
D
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diet Coke
no top category Pepsi doesn’t also play in.
only Pepsi
no top category Diet Coke doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Diet Coke · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diet Coke · Pepsi
