Dime vs Spiceology · Bay Area shelf head-to-head
Dime and Spiceology, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spiceology carries more Brand PowerSpiceology is in more Bay Area grocersSpiceology fields the deeper lineup
Dime
Spiceology
15
brand power
41
3
products
46
2
categories
4
3
subcategories
4
1
grocers
2
$4.90
price per oz
$3.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dime▭ Spiceology
Distribution · 30% of score4·8
D
S
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dime
no top category Spiceology doesn’t also play in.
only Spiceology
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dime · 1
only Spiceology · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dime · Spiceology
