Reading the shelf…
Spiceology offers a diverse range of spice rubs and blends that cater to both grilling enthusiasts and home cooks looking to enhance their culinary creations. With products like beer-infused rubs and regionally inspired BBQ blends, the brand provides unique flavor profiles suitable for a variety of dishes, from meats to vegetables and even baked goods. Spiceology's offerings include versatile options such as the Blackberry Balsamic powder and the Cajun-inspired Black Magic rub, emphasizing creativity and bold tastes in everyday cooking.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
46 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Spiceology (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Spiceology · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Spiceology in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Spiceology lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.








































5 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Spiceology· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Spiceology Luxe Infused Salt, Variety Pack · its most-distributed SKU (1 door) in Other Seasoning Mixes, the biggest opening. The closest open door is Berkeley Bowl · 2 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 59% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: morton & bassett spices, frontier co-op
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Spiceologythat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Asian Seasoning Mixes
open here: Other Seasoning Mixes
open = the store meaningfully carries that category (real depth, not a token SKU) and Spiceology sells it elsewhere but has no SKU here.