Spiceology vs Oaktown Spice Shop · Bay Area shelf head-to-head
Spiceology and Oaktown Spice Shop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spiceology fields the deeper lineupOaktown Spice Shop sits further up the premium end
Spiceology
Oaktown Spice Shop
41
brand power
45
46
products
39
4
categories
6
4
subcategories
22
2
grocers
2
$3.61
price per oz
$7.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spiceology▭ Oaktown Spice Shop
Distribution · 30% of score8·8
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spiceology
no top category Oaktown Spice Shop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spiceology · 1
only Oaktown Spice Shop · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spiceology · Oaktown Spice Shop
