Spiceology vs Gustus Vitae · Bay Area shelf head-to-head
Spiceology and Gustus Vitae, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gustus Vitae fields the deeper lineup
Spiceology
Gustus Vitae
41
brand power
42
46
products
209
4
categories
5
4
subcategories
7
2
grocers
2
$3.61
price per oz
$4.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spiceology▭ Gustus Vitae
Distribution · 30% of score8·8
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spiceology
no top category Gustus Vitae doesn’t also play in.
only Gustus Vitae
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spiceology · 1
only Gustus Vitae · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spiceology · Gustus Vitae
