Spiceology vs Frontier Co-op · Bay Area shelf head-to-head
Spiceology and Frontier Co-op, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frontier Co-op carries more Brand PowerFrontier Co-op is in more Bay Area grocersFrontier Co-op fields the deeper lineup
Spiceology
Frontier Co-op
41
brand power
60
46
products
72
4
categories
10
4
subcategories
36
2
grocers
12
$3.61
price per oz
$10.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spiceology▭ Frontier Co-op
Distribution · 30% of score8·50
S
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spiceology
no top category Frontier Co-op doesn’t also play in.
only Frontier Co-op
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Spiceology · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spiceology · Frontier Co-op
