Spiceology vs Burlap & Barrel · Bay Area shelf head-to-head
Spiceology and Burlap & Barrel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burlap & Barrel is in more Bay Area grocersSpiceology fields the deeper lineup
Spiceology
Burlap & Barrel
41
brand power
39
46
products
23
4
categories
2
4
subcategories
15
2
grocers
4
$3.61
price per oz
$22.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spiceology▭ Burlap & Barrel
Distribution · 30% of score8·17
S
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spiceology
only Burlap & Barrel
no top category Spiceology doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spiceology · 1
only Burlap & Barrel · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spiceology · Burlap & Barrel