Diplomata vs Crunchmaster · Bay Area shelf head-to-head
Diplomata and Crunchmaster, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crunchmaster carries more Brand PowerCrunchmaster is in more Bay Area grocersCrunchmaster fields the deeper lineup
Diplomata
Crunchmaster
0
brand power
43
3
products
21
1
categories
2
1
grocers
15
$7.69
avg price
$5.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diplomata▭ Crunchmaster
Distribution · 30% of score4·63
D
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diplomata
no top category Crunchmaster doesn’t also play in.
only Crunchmaster
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Diplomata · 0
no exclusive doors — everywhere Diplomata is, Crunchmaster is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diplomata · Crunchmaster