Dirty vs Torres · Bay Area shelf head-to-head
Dirty and Torres, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Torres carries more Brand PowerTorres is in more Bay Area grocersTorres fields the deeper lineup
Dirty
Torres
21
brand power
44
8
products
23
1
categories
1
1
subcategories
2
4
grocers
12
$1.41
price per oz
$1.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dirty▭ Torres
Distribution · 30% of score17·50
D
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dirty
no top category Torres doesn’t also play in.
only Torres
no top category Dirty doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dirty · Torres
