Dole Whip vs Diana’s · Bay Area shelf head-to-head
Dole Whip and Diana’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diana’s is in more Bay Area grocersDiana’s fields the deeper lineup
Dole Whip
Diana’s
17
brand power
17
4
products
10
2
categories
3
3
subcategories
6
2
grocers
6
$8.19
avg price
$6.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dole Whip▭ Diana’s
Distribution · 30% of score8·25
D
D
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dole Whip
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dole Whip · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dole Whip · Diana’s