Don Froylan vs Belfiore Cheese · Bay Area shelf head-to-head
Don Froylan and Belfiore Cheese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belfiore Cheese carries more Brand PowerBelfiore Cheese is in more Bay Area grocersBelfiore Cheese fields the deeper lineupDon Froylan sits further up the premium end
Don Froylan
Belfiore Cheese
19
brand power
41
6
products
16
1
categories
1
4
subcategories
5
4
grocers
17
$1.01
price per oz
88.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Froylan▭ Belfiore Cheese
Distribution · 30% of score17·71
carried in 4 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Froylan
no top category Belfiore Cheese doesn’t also play in.
only Belfiore Cheese
no top category Don Froylan doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Don Froylan · 0
no exclusive doors — everywhere Don Froylan is, Belfiore Cheese is too.
only Belfiore Cheese · 13
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Froylan · Belfiore Cheese