Don Froylan vs Cowgirl Creamery · Bay Area shelf head-to-head
Don Froylan and Cowgirl Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cowgirl Creamery carries more Brand PowerCowgirl Creamery is in more Bay Area grocersCowgirl Creamery fields the deeper lineupCowgirl Creamery sits further up the premium end
Don Froylan
Cowgirl Creamery
19
brand power
49
6
products
21
1
categories
4
4
subcategories
4
4
grocers
16
$1.01
price per oz
$2.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Don Froylan▭ Cowgirl Creamery
Distribution · 30% of score17·67
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Don Froylan
no top category Cowgirl Creamery doesn’t also play in.
only Cowgirl Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Don Froylan · 0
no exclusive doors — everywhere Don Froylan is, Cowgirl Creamery is too.
only Cowgirl Creamery · 12
both sides measured by the same instruments on the same shelves · see each brand’s full page: Don Froylan · Cowgirl Creamery