Dose vs Greenhouse · Bay Area shelf head-to-head
Dose and Greenhouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Greenhouse carries more Brand PowerGreenhouse is in more Bay Area grocersGreenhouse fields the deeper lineup
Dose
Greenhouse
7
brand power
32
2
products
17
1
categories
3
2
grocers
3
$4.65
avg price
$7.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dose▭ Greenhouse
Distribution · 30% of score8·13
D
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dose
no top category Greenhouse doesn’t also play in.
only Greenhouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dose · 1
only Greenhouse · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dose · Greenhouse