Dr. Praeger's vs Brazi Bites · Bay Area shelf head-to-head
Dr. Praeger's and Brazi Bites, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Praeger's is in more Bay Area grocersDr. Praeger's fields the deeper lineupBrazi Bites sits further up the premium end
Dr. Praeger's
Brazi Bites
39
brand power
35
12
products
8
2
categories
4
2
subcategories
5
13
grocers
10
79.8¢
price per oz
4.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Praeger's▭ Brazi Bites
Distribution · 30% of score54·42
carried in 13 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Praeger's
only Brazi Bites
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dr. Praeger's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Praeger's · Brazi Bites