Dr. Praeger's vs Tastiez · Bay Area shelf head-to-head
Dr. Praeger's and Tastiez, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Praeger's carries more Brand PowerDr. Praeger's is in more Bay Area grocersDr. Praeger's fields the deeper lineup
Dr. Praeger's
Tastiez
39
brand power
16
12
products
3
2
categories
2
13
grocers
1
$8.00
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Praeger's▭ Tastiez
Distribution · 30% of score54·4
T
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Praeger's
only Tastiez
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Praeger's · Tastiez
