Dr. Squatch vs Australian Botanical Soap · Bay Area shelf head-to-head
Dr. Squatch and Australian Botanical Soap, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Squatch
no top category Australian Botanical Soap doesn’t also play in.
only Australian Botanical Soap
no top category Dr. Squatch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Dr. Squatch is, Australian Botanical Soap is too.
no exclusive doors — everywhere Australian Botanical Soap is, Dr. Squatch is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Squatch · Australian Botanical Soap