Dram vs Kampeon · Bay Area shelf head-to-head
Dram and Kampeon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dram carries more Brand PowerDram is in more Bay Area grocersDram fields the deeper lineup
Dram
Kampeon
37
brand power
11
25
products
3
2
categories
1
7
grocers
1
24.5¢
price per fl oz
25.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dram▭ Kampeon
Distribution · 30% of score29·4
K
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dram
only Kampeon
no top category Dram doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dram · 6
only Kampeon · 0
no exclusive doors — everywhere Kampeon is, Dram is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dram · Kampeon
