Dreamland Koffucha vs Humm Kombucha · Bay Area shelf head-to-head
Dreamland Koffucha and Humm Kombucha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dreamland Koffucha
no top category Humm Kombucha doesn’t also play in.
only Humm Kombucha
no top category Dreamland Koffucha doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Dreamland Koffucha is, Humm Kombucha is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dreamland Koffucha · Humm Kombucha
