Drink Gelato vs Sparkling Ice® · Bay Area shelf head-to-head
Drink Gelato and Sparkling Ice®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sparkling Ice® carries more Brand PowerSparkling Ice® is in more Bay Area grocersSparkling Ice® fields the deeper lineup
Drink Gelato
Sparkling Ice®
0
brand power
40
2
products
33
1
categories
1
1
grocers
9
$2.79
avg price
$3.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Drink Gelato▭ Sparkling Ice®
Distribution · 30% of score4·38
D
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Drink Gelato
no top category Sparkling Ice® doesn’t also play in.
only Sparkling Ice®
no top category Drink Gelato doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Drink Gelato · 0
no exclusive doors — everywhere Drink Gelato is, Sparkling Ice® is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Drink Gelato · Sparkling Ice®