Drippy vs Kaukauna · Bay Area shelf head-to-head
Drippy and Kaukauna, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Drippy carries more Brand PowerKaukauna is in more Bay Area grocersKaukauna sits further up the premium end
Drippy
Kaukauna
19
brand power
14
3
products
3
2
categories
1
5
grocers
8
64.8¢
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Drippy▭ Kaukauna
Distribution · 30% of score21·33
K
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Drippy
only Kaukauna
no top category Drippy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Drippy · Kaukauna
