Drumstick vs Jolly Llama · Bay Area shelf head-to-head
Drumstick and Jolly Llama, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Drumstick is in more Bay Area grocersDrumstick fields the deeper lineupJolly Llama sits further up the premium end
Drumstick
Jolly Llama
29
brand power
29
19
products
8
1
categories
3
2
subcategories
4
9
grocers
5
34.7¢
price per fl oz
54.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Drumstick▭ Jolly Llama
Distribution · 30% of score38·21
D
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Drumstick
no top category Jolly Llama doesn’t also play in.
only Jolly Llama
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Drumstick · 8
only Jolly Llama · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Drumstick · Jolly Llama
