Dry Brew vs Swedish Fish · Bay Area shelf head-to-head
Dry Brew and Swedish Fish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Swedish Fish is in more Bay Area grocersDry Brew sits further up the premium end
Dry Brew
Swedish Fish
17
brand power
19
6
products
8
2
categories
1
2
subcategories
2
1
grocers
6
$10.54
price per oz
45.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dry Brew▭ Swedish Fish
Distribution · 30% of score4·25
S
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dry Brew
only Swedish Fish
no top category Dry Brew doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dry Brew · 1
only Swedish Fish · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dry Brew · Swedish Fish