Dry Brew vs Sweetarts · Bay Area shelf head-to-head
Dry Brew and Sweetarts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweetarts carries more Brand PowerSweetarts is in more Bay Area grocersSweetarts fields the deeper lineupDry Brew sits further up the premium end
Dry Brew
Sweetarts
17
brand power
23
6
products
10
2
categories
1
2
subcategories
5
1
grocers
5
$10.54
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dry Brew▭ Sweetarts
Distribution · 30% of score4·21
S
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dry Brew
only Sweetarts
no top category Dry Brew doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dry Brew · 1
only Sweetarts · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dry Brew · Sweetarts