Dunar vs Khazana · Bay Area shelf head-to-head
Dunar and Khazana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Khazana carries more Brand PowerKhazana is in more Bay Area grocersKhazana fields the deeper lineupDunar sits further up the premium end
Dunar
Khazana
11
brand power
20
3
products
6
1
categories
2
1
subcategories
3
1
grocers
2
$24.49
avg price
$22.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dunar▭ Khazana
Distribution · 30% of score4·8
D
K
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dunar
no top category Khazana doesn’t also play in.
only Khazana
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dunar · 0
no exclusive doors — everywhere Dunar is, Khazana is too.
only Khazana · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dunar · Khazana
