Dunar vs Royal · Bay Area shelf head-to-head
Dunar and Royal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Royal is in more Bay Area grocers
Dunar
Royal
11
brand power
15
3
products
3
1
categories
1
1
subcategories
2
1
grocers
2
$24.49
avg price
$20.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dunar▭ Royal
Distribution · 30% of score4·8
D
R
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dunar
no top category Royal doesn’t also play in.
only Royal
no top category Dunar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dunar · 1
only Royal · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dunar · Royal