Ecos vs Method · Bay Area shelf head-to-head
Ecos and Method, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Method is in more Bay Area grocersMethod fields the deeper lineupMethod sits further up the premium end
Ecos
Method
38
brand power
38
6
products
14
1
categories
2
2
grocers
4
41.5¢
price per fl oz
75.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ecos▭ Method
Distribution · 30% of score8·17
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ecos
no top category Method doesn’t also play in.
only Method
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ecos · 1
only Method · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ecos · Method
