Edmond Fallot vs Caplansky's · Bay Area shelf head-to-head
Edmond Fallot and Caplansky's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edmond Fallot carries more Brand PowerEdmond Fallot is in more Bay Area grocersEdmond Fallot fields the deeper lineupCaplansky's sits further up the premium end
Edmond Fallot
Caplansky's
49
brand power
26
15
products
4
2
categories
1
17
grocers
8
$1.19
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Edmond Fallot▭ Caplansky's
Distribution · 30% of score71·33
carried in 17 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Edmond Fallot
only Caplansky's
no top category Edmond Fallot doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Edmond Fallot · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edmond Fallot · Caplansky's
