Edmond Fallot vs Little Zing · Bay Area shelf head-to-head
Edmond Fallot and Little Zing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edmond Fallot carries more Brand PowerEdmond Fallot is in more Bay Area grocersEdmond Fallot fields the deeper lineup
Edmond Fallot
Little Zing
49
brand power
20
15
products
6
2
categories
2
17
grocers
2
$8.77
avg price
$11.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Edmond Fallot▭ Little Zing
Distribution · 30% of score71·8
L
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Edmond Fallot
only Little Zing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edmond Fallot · Little Zing