Egg Beaters vs Chino Valley Ranchers · Bay Area shelf head-to-head
Egg Beaters and Chino Valley Ranchers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chino Valley Ranchers carries more Brand PowerChino Valley Ranchers is in more Bay Area grocersChino Valley Ranchers fields the deeper lineupEgg Beaters sits further up the premium end
Egg Beaters
Chino Valley Ranchers
26
brand power
33
3
products
8
2
categories
1
2
subcategories
2
5
grocers
12
$9.47
avg price
$6.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Egg Beaters▭ Chino Valley Ranchers
Distribution · 30% of score21·50
E
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Egg Beaters
only Chino Valley Ranchers
no top category Egg Beaters doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Egg Beaters · 4
only Chino Valley Ranchers · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Egg Beaters · Chino Valley Ranchers
