Eggland's Best vs Happy Egg · Bay Area shelf head-to-head
Eggland's Best and Happy Egg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eggland's Best carries more Brand PowerEggland's Best fields the deeper lineup
Eggland's Best
Happy Egg
35
brand power
25
15
products
8
3
categories
1
3
grocers
3
$6.85
avg price
$9.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eggland's Best▭ Happy Egg
Distribution · 30% of score13·13
H
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eggland's Best
only Happy Egg
no top category Eggland's Best doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eggland's Best · 1
only Happy Egg · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eggland's Best · Happy Egg
