Eggland's Best vs Nellies · Bay Area shelf head-to-head
Eggland's Best and Nellies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eggland's Best carries more Brand PowerEggland's Best fields the deeper lineupNellies sits further up the premium end
Eggland's Best
Nellies
35
brand power
21
15
products
4
3
categories
1
3
grocers
3
$6.85
avg price
$8.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eggland's Best▭ Nellies
Distribution · 30% of score13·13
N
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eggland's Best
only Nellies
no top category Eggland's Best doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eggland's Best · 2
only Nellies · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eggland's Best · Nellies
