El Jefe vs Celsius · Bay Area shelf head-to-head
El Jefe and Celsius, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celsius carries more Brand PowerCelsius is in more Bay Area grocersCelsius fields the deeper lineup
El Jefe
Celsius
0
brand power
52
5
products
36
1
categories
1
2
grocers
14
$3.69
avg price
$5.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Jefe▭ Celsius
Distribution · 30% of score8·58
E
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Jefe
no top category Celsius doesn’t also play in.
only Celsius
no top category El Jefe doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only El Jefe · 0
no exclusive doors — everywhere El Jefe is, Celsius is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Jefe · Celsius