Element vs Friendly Grains · Bay Area shelf head-to-head
Element and Friendly Grains, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Element carries more Brand PowerElement is in more Bay Area grocersElement fields the deeper lineupElement sits further up the premium end
Element
Friendly Grains
20
brand power
7
8
products
4
2
categories
1
7
grocers
5
$5.88
avg price
$7.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Element▭ Friendly Grains
Distribution · 30% of score29·21
E
F
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Element
only Friendly Grains
no top category Element doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Friendly Grains · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Element · Friendly Grains
