Elemental Superfood vs Harken Sweets · Bay Area shelf head-to-head
Elemental Superfood and Harken Sweets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Elemental Superfood is in more Bay Area grocersHarken Sweets sits further up the premium end
Elemental Superfood
Harken Sweets
20
brand power
16
3
products
3
3
categories
2
4
grocers
3
$2.85
price per oz
$3.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Elemental Superfood▭ Harken Sweets
Distribution · 30% of score17·13
E
H
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Elemental Superfood
only Harken Sweets
no top category Elemental Superfood doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Elemental Superfood · 2
only Harken Sweets · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Elemental Superfood · Harken Sweets
