Endangered Species vs Milkboy · Bay Area shelf head-to-head
Endangered Species and Milkboy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Endangered Species carries more Brand PowerEndangered Species is in more Bay Area grocersEndangered Species fields the deeper lineup
Endangered Species
Milkboy
37
brand power
25
18
products
9
1
categories
2
14
grocers
6
$2.00
price per fl oz
$2.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Endangered Species▭ Milkboy
Distribution · 30% of score58·25
M
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Endangered Species
no top category Milkboy doesn’t also play in.
only Milkboy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Endangered Species · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Endangered Species · Milkboy
