Endangered Species vs Nestlé After Eight · Bay Area shelf head-to-head
Endangered Species and Nestlé After Eight, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Endangered Species carries more Brand PowerEndangered Species is in more Bay Area grocersEndangered Species fields the deeper lineupEndangered Species sits further up the premium end
Endangered Species
Nestlé After Eight
37
brand power
12
18
products
2
1
categories
1
14
grocers
4
$6.12
avg price
$10.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Endangered Species▭ Nestlé After Eight
Distribution · 30% of score58·17
N
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Endangered Species
no top category Nestlé After Eight doesn’t also play in.
only Nestlé After Eight
no top category Endangered Species doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Endangered Species · 10
both sides measured by the same instruments on the same shelves · see each brand’s full page: Endangered Species · Nestlé After Eight