Endangered Species vs Niederegger · Bay Area shelf head-to-head
Endangered Species and Niederegger, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Endangered Species carries more Brand PowerEndangered Species is in more Bay Area grocersEndangered Species fields the deeper lineup
Endangered Species
Niederegger
37
brand power
7
18
products
2
1
categories
1
14
grocers
2
$6.12
avg price
$8.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Endangered Species▭ Niederegger
Distribution · 30% of score58·8
N
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Endangered Species
no top category Niederegger doesn’t also play in.
only Niederegger
no top category Endangered Species doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Endangered Species · Niederegger