Endangered Species vs Violet Crumble · Bay Area shelf head-to-head
Endangered Species and Violet Crumble, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Endangered Species carries more Brand PowerEndangered Species is in more Bay Area grocersEndangered Species fields the deeper lineup
Endangered Species
Violet Crumble
37
brand power
23
18
products
8
1
categories
2
14
grocers
6
$2.10
price per oz
$1.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Endangered Species▭ Violet Crumble
Distribution · 30% of score58·25
V
carried in 14 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Endangered Species
no top category Violet Crumble doesn’t also play in.
only Violet Crumble
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Endangered Species · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Endangered Species · Violet Crumble