Ener-d vs Crystal Light · Bay Area shelf head-to-head
Ener-d and Crystal Light, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crystal Light carries more Brand PowerCrystal Light is in more Bay Area grocersCrystal Light fields the deeper lineupEner-d sits further up the premium end
Ener-d
Crystal Light
2
brand power
34
1
products
14
1
categories
2
6
grocers
7
$0.98
avg price
$5.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ener-d▭ Crystal Light
Distribution · 30% of score25·29
E
C
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score8·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ener-d
no top category Crystal Light doesn’t also play in.
only Crystal Light
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crystal Light · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ener-d · Crystal Light