Ensure vs Muscle Milk · Bay Area shelf head-to-head
Ensure and Muscle Milk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ensure carries more Brand PowerEnsure is in more Bay Area grocersMuscle Milk sits further up the premium end
Ensure
Muscle Milk
39
brand power
31
21
products
21
1
categories
1
10
grocers
6
36.1¢
price per fl oz
57.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ensure▭ Muscle Milk
Distribution · 30% of score42·25
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ensure
no top category Muscle Milk doesn’t also play in.
only Muscle Milk
no top category Ensure doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Muscle Milk · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ensure · Muscle Milk
