Ensure vs Nurri · Bay Area shelf head-to-head
Ensure and Nurri, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ensure carries more Brand PowerEnsure is in more Bay Area grocersEnsure fields the deeper lineupEnsure sits further up the premium end
Ensure
Nurri
39
brand power
15
21
products
4
1
categories
1
10
grocers
2
36.1¢
price per fl oz
18.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ensure▭ Nurri
Distribution · 30% of score42·8
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ensure
no top category Nurri doesn’t also play in.
only Nurri
no top category Ensure doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ensure · Nurri
