Ensure vs Slimfast · Bay Area shelf head-to-head
Ensure and Slimfast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ensure carries more Brand PowerEnsure is in more Bay Area grocersEnsure fields the deeper lineup
Ensure
Slimfast
39
brand power
7
21
products
2
1
categories
1
10
grocers
2
$20.80
avg price
$20.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ensure▭ Slimfast
Distribution · 30% of score42·8
S
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score83·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ensure
no top category Slimfast doesn’t also play in.
only Slimfast
no top category Ensure doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ensure · 8
only Slimfast · 0
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ensure · Slimfast